Last updated: July 28, 2026

1. Introduction

This Privacy Policy describes how PureAnalytics ("we", "our", or "us") collects, uses, and shares information in connection with your use of our websites, services, and applications (collectively, the "Services").

This Privacy Policy also describes the data we collect as a service provider when our customers ("Customers") integrate our analytics platform into their websites or applications.

2. Information We Collect

2.1 When You Visit Our Website

When you visit our website, we may collect certain information automatically, including:

IP address
Browser type and version
Device type and screen size
Referring website
Pages visited and time spent on those pages
Geographic location (country and city level)

2.2 When You Create an Account

When you create an account, we collect:

Name
Email address
Password (encrypted)
Billing information (if applicable)

2.3 Data Collected Through Our Analytics Service

When our Customers implement PureAnalytics on their websites, we collect the following types of information from their users:

IP address
User-agent string
URLs visited
Referring website
Time of visit
Browser language
Screen size
Geographic location (country and city level, derived from IP address)
Interactions with website elements (clicks, scrolls, form submissions)
A unique visitor identifier stored in a cookie

3. How We Use This Information

We use the collected information for various purposes:

To provide, maintain, and improve our Services
To provide analytics data to our Customers
To monitor and analyze usage patterns
To communicate with you about our Services
To process payments and prevent fraud

4. Cookies and Similar Technologies

PureAnalytics uses cookies to collect visitor data. Our analytics script sets a cookie to identify unique visitors and track their behavior across multiple sessions on our Customers' websites.

Important notice for our Customers: Since PureAnalytics uses cookies to track user behavior, you as a website owner are responsible for:

Implementing an appropriate cookie consent banner on your website
Obtaining valid consent from your users before activating our tracking script
Including information about PureAnalytics in your own privacy policy
Complying with all applicable privacy laws and regulations in your jurisdiction

5. Data Retention

We retain the information we collect for as long as necessary to provide our Services. For Customer analytics data, we retain the data for as long as the Customer maintains an active account. When a Customer deletes their account, we delete all associated analytics data within 30 days.

6. Data Sharing and Disclosure

We do not sell our users' or our Customers' end users' personal information. We may share information in the following circumstances:

With your consent
With our service providers who help us provide the Services
To comply with legal obligations
To protect rights, privacy, safety or property
In connection with a business transfer (e.g., merger or acquisition)

7. Customer Responsibilities

Our Customers are responsible for:

Complying with all applicable privacy laws and regulations
Obtaining valid consent from their users for cookie usage and analytics tracking
Implementing a cookie banner or consent mechanism on their websites
Providing clear information about the use of PureAnalytics in their own privacy policies
Ensuring they have a legal basis for processing their users' personal data

8. Data Subject Rights

Depending on your location, you may have certain rights regarding your personal information, such as:

Access to your personal information
Correction of inaccurate or incomplete information
Deletion of your personal information
Objection to certain processing activities
Data portability

If you are an end user of one of our Customers and wish to exercise these rights, please contact the website owner directly, as they control your data and determine how it is processed.

9. International Data Transfers

We may transfer, process, and store information about you in countries other than your own, where we or our service providers operate. We ensure that such transfers comply with applicable data protection laws.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

[email protected]