About Pure Analytics

Pure Analytics is a privacy-friendly web analytics service. You add one script tag to your site and read real-time traffic, referrers, landing pages, countries, devices, UTM campaigns, AI-assistant referrals and revenue in a dashboard, in a native iOS app, through a REST API or through an MCP server for AI agents.

It is built and run by Simone Ruggiero, an independent software developer based in Naples, Italy. There is no investor behind it and no advertising business on the side: the product is paid for by its subscriptions, and the free plan covers small sites.

What we believe

• Useful analytics do not need personal data. No IP address is stored, the default configuration sets no cookie, and Do Not Track is respected.
• Your data is never dropped to enforce a price tier. Going over your plan limit sends you a notice; collection continues.
• One number, one definition. The dashboard, the iOS app, the public API and the MCP server read the same aggregation functions in the database, so they never disagree.
• Bots are not visitors. Known crawlers, spoofed browsers and datacenter networks are filtered out before storage.

How it runs

The ingest and the API run on Cloudflare Workers, the website on Cloudflare Pages, and the data lives in PostgreSQL with row-level security, so every account can read only its own websites. The technical details are in the documentation, and how data is handled is in the privacy policy.

Get in touch

Questions, bug reports and feature requests are welcome. See the contact page.